Logobook

LogoBook (PB) is the paperback version of the original title. LogoBook aims to be a compilation of logos with added content: the visualisation of the creative process and a deeper understanding of this visual symbol. To do this, the book is divided into 14 chapters divided by themes: cultural, social, design and art, education, health and beauty, and sports, among others. In each chapter, one logo has been chosen as a case study. Then, several pages are dedicated to the creation of this logo, such as outlines, work methods used, photos of the process, rejected proposals and the development of the process. It shows the entire journey undertaken from the first idea to its creation in 14 different cases.